Photography: Prod Antzoulis
Miilkiina Interludes with Ali Mehrdad
Asking the eyewear designer and business mogul behind Roberi & Fraud and PHILÓ Eyewear all of the good questions.

Ali Mehrdad has a keen eye for design, quite literally. The 27-year-old behind cult-favorite eyewear brands Roberi & Fraud and PHILÓ is probably one of the most interesting founders we’ve had the pleasure of getting to know. His unconventional perspectives on running a business and entrepreneurship lend to his success in the industry. Ali’s work is highly consumer-driven which makes sense as he has an undeniable knack for tapping into the youth and popular culture. In less than a year, his first brand, Roberi & Fraud, rose to cult-like fashion status as his micro-sunglasses became the ultimate “cool girl” go-to’s. He’s most recently been focusing on his PHILÓ brand which is carving out its own niche with its vibrant and somewhat futuristic take on classic eyewear. We met up with Ali at his Dubai apartment’s rooftop to get to know a little more about the elusive creative and ask all of the good questions. 
ali mehrdad sunglasses designer of Roberi and Fraud and Philo Eyewear
Roberi & Fraud, Roberi and Fraud and Philo Eyewear
Photography: Prod Antzoulis
Miilkiina Interludes with Ali Mehrdad
Asking the eyewear designer and business mogul behind Roberi & Fraud and PHILÓ Eyewear all of the good questions.

Ali Mehrdad has a keen eye for design, quite literally. The 27-year-old behind cult-favorite eyewear brands Roberi & Fraud and PHILÓ is probably one of the most interesting founders we’ve had the pleasure of getting to know. His unconventional perspectives on running a business and entrepreneurship lend to his success in the industry. Ali’s work is highly consumer-driven which makes sense as he has an undeniable knack for tapping into the youth and popular culture. In less than a year, his first brand, Roberi & Fraud, rose to cult-like fashion status as his micro-sunglasses became the ultimate “cool girl” go-to’s. He’s most recently been focusing on his PHILÓ brand which is carving out its own niche with its vibrant and somewhat futuristic take on classic eyewear. We met up with Ali at his Dubai apartment’s rooftop to get to know a little more about the elusive creative and ask all of the good questions. 
ali mehrdad sunglasses designer of Roberi and Fraud and Philo Eyewear
Roberi & Fraud, Roberi and Fraud and Philo Eyewear

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